Myntra is a famous fashion e-commerce company that is based out of Bengaluru in Karnataka, India. The company was founded in 2007 and was bought by Flipkart in 2014.
Myntra was founded by Ashok Bansal, AshutoshLawania and VineetSaxena in 2007 and it started out as an on-demand personalized gift item seller.
Customers could get personalized items such as mugs, T-shirts, mousepads and other personalized items from Myntra initially.
In the year 2011, Myntra started selling fashion and lifestyle products and stopped the personalized gift business. The website featured brands like Being Human and Fastrack watches.
Flipkart acquired Myntra for 2000 crore in 2014. In the year 2014, Myntra’s portfolio included 1,50,000 products from over 1000 brands and it had a distribution area of 9000 pin codes in India.
In May 2015 Myntra decided to shut down its website and make Myntra an app-only store. This decision was taken considering that 95 percent of the traffic on the site came from mobile users and more than 70 percent of the purchases were happening from smartphones.
This move had mixed response and there was a 10 percent decline in sales of Myntra. Myntra soon realized that the app only model was a failure and in Feb 2016 it reopened its website.
Today Myntra is one of the favorite websites for India to shop on. They have lakhs of products to choose from and most products have discounts on them. Moreover, there are regular discounts on special days like festivals and Independence Day.
Myntra provides quality products at reasonable prices so that all visitors can get the best quality products at low prices. They have many special brands that are exclusive like WROGN and HRX and these brands are not available anywhere else online or offline.
The entire country throngs to Myntra whenever the sales are on as the sales are genuine and there is 70 to 90 percent off on many products. Also, there are offers where you get one with one free and so on. Many times there are also offers where you buy one and get 2 free or 3 free. Thus all shopaholics wait patiently for the Myntra sale as the sale is genuine and there are real savings to be made.
Kurtas and suits are available and many are available on discount. Also, Kurtis and Tunics and tops are also available at great prices. Ethnic dresses, salwars, and churidars are also available in the women’s section of Myntra. Apart from that, Skirts, sarees, and blouses are also available. Dress materials and lehnga cholis and dupattas and shawls are also there to buy. Women can also buy jackets and waistcoats.
In western wear, there are dresses and jumpsuits which are there to buy. There are also T-shirts and tops. Also, there are shirts, jeans, trousers, and capris. Also, you can buy shorts and skirts, sweaters and sweatshirts. Jackets, waistcoats, coats, and blazers are also available for women.
In footwear, there are sports shoes, flats, heels, boots, and floaters. In the sports section, there are clothing, footwear, sports equipment, and sports accessories.
Also, there is a beauty and personal care section where makeup, skincare, lipsticks, and perfumes are available. Then there is the jewelry section where you can get precious jewelry, artificial jewelry, and earrings, necklaces, and rings.
There is also a special gadget section for ladies which includes smart wearables like smartwatches and smart bands and headphones and speakers. Also, you can buy handbags and backpacks too on the MyntraWomens section.
The men’s section also has a lot of categories. In the top wear section, there are shirts, T-shirts, casual shirts, formal shirts, sweatshirts, sweaters, jackets, blazers, coats, suits and rain jackets.
In the Indian and festive wear section, there are Kurtas, Nehru Jackets, Sherwanis, and Dhotis. Apart from that in the bottom wear section, there are jeans, formal trousers, casual trousers, shorts, and track pants.
Also in the innerwear and sleepwear section, there are trunks, boxers, vests, and thermals.
There is also a footwear section where you get formal shoes, casual shoes, sports shoes, sandals, flip flops, slippers, boots, sneakers, and socks.
Moving on further there is a special sport and activewear section where you can get sports shoes, active t-shirts, track pants, shorts, tracksuits, jackets, accessories, and swimwear.
There is also a gadget section in which you can buy smart wearables, watches, headphones, and speakers.
In fashion accessories, you will get wallets, belts, perfumes, trimmers, does, ties, caps, hats, gloves, phone cases, rings and helmets and more.
You can also buy bags and backpacks and trolleys and luggage. Apart from that, there is also a Plus size section where you can get clothes from 3xl to 7xl too.
HOME AND LIVING SECTION
There is also a home and living section which has been recently launched and you can get bed sheets, blankets, pillows, pillow covers, and bed covers. Apart from that, you can also get Carpets, floor mats, and doormats.
Also available are bath towels, hand and face towels, beach towels, bathrobes, and bath accessories.
In the home décor section, there are planters and plants, clocks, mirrors and wall shelves, fountains and showpieces.
In the kitchen section, there are tableware and serve ware, Bar and drinkware, cookware, kitchen storage, and table covers.
Thus as we can see that Myntra has transformed itself into a complete clothes, accessories, and lifestyle shopping website. All products for lifestyle and living are available on the Myntra website and there are discounts which are always on.
Myntra has established itself as a one-stop-shop for all your fashion needs. Moreover, the discounts are genuine and the more you shop the more you save. Thus whatever your lifestyle needs, be it clothes, home, and living, sports equipment or grooming, Myntra is the website you should head to as there you will get never before and best offers and offers you cannot resist.